The future of China's digital printing industry is bright

The rapid development of digital printing from some simple type-copying to today's digital printing has benefited from the continuous development of digital printing technology. Nowadays, people are more and more dependent on digital printing. In the period of exuberant cultural demand, digital printing has an incalculable market prospect.

Digital printing has become an industry darling, not only because it improves on printing technology, but also because it extends printing services to other areas. The first is the short version live market. Digital printing can achieve a single print, so the customer needs to print as many as possible, regardless of the traditional printing in the initial print. Because of this, proofing has also become a good application of digital printing. Using a digital printer to make proofs, the sample can be output very quickly. On-demand printing is the direction of the printing industry. The market for multi-page fine color prints with less than 500 copies is growing. The advent of digital printing presses has made on-demand printing no longer the industry's "ideal". Tender and bid, annual report, promotional advertising, enterprise profile, menu and so on are HP Indigo's target market. The pursuit of personalization has become a cultural trend, the proportion of targeted print demand is increasing.

In contrast to the tedious and tedious design and printing process of traditional printing industry, digital fast printing is easy to operate, fast and smooth. According to the research and development report of foreign institutions, the global digital printing has entered a period of rapid growth, that is, the growth rate was 1% in 1995, 4% in 2000, 16% in 2006 and 19% in 2010. The comparison of figures gives a clear signal that, in the current situation of fierce competition between high-end market and low-end market, digital fast printing can occupy the middle market or a blank, the middle market, the service area is wide and business opportunities are infinite. The development plan of China's printing industry during the 12th Five-Year Plan period clearly indicates that by the end of the 12th Five-year Plan period, China's digital printing output value accounts for more than 20% of the total printing output value. This shows that China's digital printing market potential is huge.

Because China's digital printing market potential is huge, we can not ignore its development prospects, we need to find its reasonable position in the digital printing market, to fully realize its value.

First, seize the market opportunities, find the correct market positioning

1. The publishing industry has seen steady growth in new books and small volumes. China's book publishing industry is a steadily growing industry, from 143,000 titles published in 2000 to nearly 200,000 titles published in 2003. With the increase of new works and small-batch reprints, the growth prospect of on-demand book printing is very great.

2. Personalized direct mail letters in insurance, finance, securities, postal services and other industries have developed rapidly. With the gradual opening of China's market to the outside world, competition in various industries is fierce. In order to adapt to the market competition, the business mode of insurance, finance, securities, postal service and other industries is changing rapidly. Various bills are showing a stronger and stronger personalized tendency, and the demand for personalized direct mail is expanding.

Second, make use of the characteristics of digital printing market development

1. Combine with manufacturing industry, such as using lT industry for a wide variety of products. Product specification update fast features for printing services.

2. Use personalized printed matter to promote products. Digital printing can be used to increase the company's income. Means to enhance communication with customers, such as automobile manufacturing and real estate companies, can be used to customize personalized publicity materials according to the situation of potential customers and conduct one-to-one publicity with digital printing technology, so as to attract customers. Printing of personalized consumer goods, such as printing personal papers, personalized postcards, invitations, calendars, stamps, etc.

3. Personalized packaging printing, anti-counterfeiting printing, sample making, etc.

Third, should pay attention to the technology and development mode

1. Network technology and database technology, ready for remote printing and control.

2. Personalized post-press binding equipment.

3. Customer relationship Management CRM and supplier relationship management SRM system

Although China's digital printing still has some problems, but we should correctly estimate the development prospects, we have seen the digital printing spring.